SethIRL Media

Core Philosophy

Music is the cornerstone for my creative process, not an afterthough. Sound, rhythm, and tone are my first considerations before I touch a camera. Music set the emotional pace, framing, guides the movement, and determines how impactful a moment should be.

“Sometimes all I want is to head West on 20 in a car I can't afford, with a plan I don't have, just me, my music, and the road.”

Many filmmakers leave the music as an afterthought to be added into post. I build with it from the beginning. The song shapes the story. It decides whether we linger on a close up, or cut on a beat. Building a shot around the music instead allows for more creative freedom and better structure.

"How are you gonna be a revolutionary if you're such a traditionalist?"

Films That Inspire Me

• La La Land (2016)
• (500) Days of Summer (2009)
• Baby Driver (2017)
• Drive (2011)
• Whiplash (2014)
• O Brother, Where Art Thou? (2000)
• Nope (2022)
• Mid90s (2018)
• Good Will Hunting (1997)
• The Way Way Back (2013)